Google & Meta Ads
Audit, monitor, optimize and report on Google and Meta Ads using your own approved business definitions.
At a glance
Google & Meta Ads is a skillset: a group of AI skills for sales & marketing teams that you can use together in Claude Code, Codex, or type.com. It works with Google Ads and Meta Ads.
- Works with
- Google Ads, Meta Ads
- Updated
What it does
- Reuse customer-approved definitions across accounts and workflows.
- Keep missing inputs and evidence limits visible.
- Separate analysis and proposed changes from authorized execution.
Before you start
- Your business decision owner and approved operating/measurement definitions, or answers to establish them.
- Available platform integrations or approved exports covering the requested accounts and periods.
What’s included
19 skills in total, including shared prerequisites. Installing a skillset makes its skills available; it does not run them automatically.
Shared prerequisites
- Revenue DefinitionsAgree on finance-owned revenue rules once, then reuse them across every sales report.
- Marketing MeasurementCalculate ROAS, marketing efficiency and new-customer CAC with explicit attribution, spend and customer rules.
- Paid Media Operating DefinitionsCapture your accounts, targets, budgets and permissions once for every paid-media workflow.
Included skills
- Google Ads Ad Copy PerformanceReview responsive search ads and draft evidence-backed copy tests within your brand rules.
- Google Ads Campaign MonitorReview Google Ads health, pacing and anomalies against customer-supplied targets.
- Google Ads Competitive IntelligenceInterpret auction evidence and competitor movement without inventing competitor budgets.
- Google Ads Geo, Device & ScheduleFind supported geographic, device and schedule opportunities without overfitting small segments.
- Google Ads Command CenterRoute Google Ads work across monitoring, optimization and reporting using your approved definitions.
- Google Ads Keyword HealthDiagnose keyword quality and efficiency using your goals, evidence thresholds and bidding constraints.
- Meta Account AuditAudit Meta tracking, delivery, creative and measurement before recommending changes.
- Meta Ads Command CenterCoordinate Meta Ads audits, creative, budgets and attribution using one set of business rules.
- Meta Audience & DeliveryDiagnose targeting, placement and learning constraints before proposing account changes.
- Meta Budget ScalingPrepare Meta budget scenarios within your approved economics, caps and change permissions.
- Meta Creative FatigueInvestigate creative decay and prepare refresh briefs using your evidence and brand rules.
- Meta Performance MonitorMonitor Meta spend, pacing and delivery with customer-defined metrics and thresholds.
- Meta Revenue AttributionCompare Meta attribution with approved business revenue and CRM outcomes without double counting.
- Google Ads Monthly Executive SummaryExplain monthly Google Ads outcomes, risks and proposed decisions using your reporting definitions.
- Google Ads Pipeline ReportConnect Google Ads spend to CRM outcomes while showing join coverage and sales-cycle limits.
- Google Ads Search Term IntelligenceTurn search-query evidence into reviewable keyword and negative-keyword recommendations.
See an example
Example output from a sample run. Company names and figures are sample data.
Synthetic example — Google & Meta Ads
Fernhill Goods starter review: shared operating document v2 references measurement v3 and revenue v1. Google query review produced one draft exact negative; Meta audit needs a deduplication export. Attribution report keeps platform claims separate from business revenue. Missing budget targets block scaling recommendations only. No ads changed, messages sent or schedules created.
All example choices are fictional customer inputs, not recommended defaults.
How to use Google & Meta Ads
- type.com: Choose Use Skill to add every skill in the set to your type.com workspace.
- Claude Code: Download the skillset and extract its skill folders, side by side, into
~/.claude/skills/(or.claude/skills/in a project). Then ask Claude to use them. - Codex: Download the skillset and extract its skill folders, side by side, into
~/.agents/skills/(or.agents/skills/in a repository). Then ask Codex to use them.
AI agents can read this page as Markdown or fetch the raw SKILL.md.
Frequently asked questions
What is Google & Meta Ads?
Google & Meta Ads is a skillset: a group of AI skills for sales & marketing teams that you can use together in Claude Code, Codex, or type.com. It works with Google Ads and Meta Ads.
What does Google & Meta Ads do?
Audit, monitor, optimize and report on Google and Meta Ads using your own approved business definitions.
What do I need to use Google & Meta Ads?
Your business decision owner and approved operating/measurement definitions, or answers to establish them; Available platform integrations or approved exports covering the requested accounts and periods.
Can I use Google & Meta Ads in Claude Code or Codex?
Yes. Each skill in the set is a standard Agent Skills folder with a SKILL.md file. Download the skillset and extract the folders into ~/.claude/skills/ for Claude Code or ~/.agents/skills/ for Codex.
Who created Google & Meta Ads?
The type.com team created Google & Meta Ads. The type.com team reviews every skill before it is published in the Skills Library.
Related guide
Browse the technical files
--- name: google-meta-ads-skills description: A collection of Google and Meta Ads workflows for account audits, monitoring, creative and keyword analysis, budget planning, attribution, and reporting using each business's own approved definitions. --- # Google & Meta Ads This skillset packages ordinary portable skills. It does not create a new runtime, grant ad-account authority, connect sources, or schedule work. ## Start with your definitions Use Paid Media Operating Definitions to locate or capture the business's accounts, goals, targets, limits, evidence thresholds, and actual permissions. It reuses Marketing Measurement and Revenue Definitions. Keep the approved answers once in scoped business documents; all workflows read the same versions. Missing choices block only dependent calculations or actions. ## Included workflows - [paid-media-operating-definitions](https://type.com/library/skills/paid-media-operating-definitions) - [ad-copy-performance](https://type.com/library/skills/ad-copy-performance) - [campaign-monitor](https://type.com/library/skills/campaign-monitor) - [competitive-intelligence](https://type.com/library/skills/competitive-intelligence) - [geo-device-schedule](https://type.com/library/skills/geo-device-schedule) - [google-ads-command-center](https://type.com/library/skills/google-ads-command-center) - [keyword-health](https://type.com/library/skills/keyword-health) - [meta-account-audit](https://type.com/library/skills/meta-account-audit) - [meta-ads-command-center](https://type.com/library/skills/meta-ads-command-center) - [meta-audience-delivery](https://type.com/library/skills/meta-audience-delivery) - [meta-budget-scaling](https://type.com/library/skills/meta-budget-scaling) - [meta-creative-fatigue](https://type.com/library/skills/meta-creative-fatigue) - [meta-performance-monitor](https://type.com/library/skills/meta-performance-monitor) - [meta-revenue-attribution](https://type.com/library/skills/meta-revenue-attribution) - [monthly-executive-summary](https://type.com/library/skills/monthly-executive-summary) - [pipeline-report](https://type.com/library/skills/pipeline-report) - [search-term-intelligence](https://type.com/library/skills/search-term-intelligence) ## Use the collection 1. Install the desired ordinary skills and their required definitions. Type resolves the declared dependencies; on other agent hosts, install/load the prerequisite skills by name as described in each SKILL.md. The public instructions and reference files remain ordinary Markdown. 2. Open the relevant command center for task routing, or invoke a specialist directly. Specialists depend on the shared definitions, not on either command center. 3. Use actual available integrations or approved exports and cite account/period/source/definition versions in results. Label unknowns, lag and sample limits. 4. Request a specific analysis or provide separately authorized cadence and recipients. Prepare proposed mutations for review unless an actual user grant covers the exact change. Verify any authorized write before claiming it succeeded. Marketing Measurement and Revenue Definitions are shared prerequisites reused from the library, not duplicated members authored by this collection. Existing Ad Account Audit, Budget Pacer, and Client Report Builder remain optional complementary workflows.